Innovation 2020 - Lessons from Practice, Dr. Ahmed Abukhater, IMPACT Innovation Summit, Keynote.



Innovation is all about creating measurable, quantifiable, and demonstrable value to both your customer and business. It is your ability to build the right product, for the right market, build it right with the right tools, processes and resources, and build it fast so you do not miss the market window. This presentation introduces the innovation ecosystem and provides valuable lessons from practice to help you establish an effective culture of innovation to reward the right behavior with a maniacal focus on the customer.


Key Takeaways:

- Innovation and product management as a competitive advantage.

- Innovation ecosystems are critical component in your organizational digital transformation journey.

- Digital transformation is not an event, it is a journey and it is all about people, not tools or processes.

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