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How Location Intelligence Makes Companies Smarter

November 20, 2012

 

We are dealing with a world where resources are limited—enterprises of all shapes and sizes are forced to do more with less. Yet, corporations are still expected to deliver immediate value that is measurable, affordable and sustainable. This situation has created both a challenge and an opportunity. It has obligated many organizations to reconsider business priorities and strategies so that they can focus on what really matters – high quality customer relationships, customer experience and profitable results.

Organizations can use location intelligence to examine market trends and fluctuations, and to keep an eye on what the competition is doing. This insight is critical for developing sound business strategies and ensuring healthy and sustainable growth..

Location Intelligence also provides the basis for “connecting the dots.” This means understanding patterns and relationships on a spatial dimension by combining rapid analysis, prediction and information visualization and dissemination. The ability to share critical market and business information in a geographical context fosters actionable intelligence that drives the execution of successful organizational strategies.

The value of data and spatial information can be amplified by sharing this data for use by a wider audience. Location data needs to be viewed and managed as an asset to the organization as a whole in order to realize its value. If data is not sharable, it is not usable, and if it is not usable it is not useful.

Centralization of data management and collaboration are needed to tie internal employees to external customers, partners and citizens. This calls for a collaborative decision making platform for creating a fully networked enterprise.

For both businesses and governments, the bottom line is essentially the same; better collaboration produces better decision making, which in turn leads to better execution and higher return on investment. Location intelligence can provide this collaborative decision making platform by centralizing the operation and collaboration muscle of an organization and eliminating departmental silos.

By utilizing these enterprise capabilities, both governments and businesses will be able to establish bidirectional channels of communication with citizens and customers and open the company to greater interaction with the outside world.

 

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